Business Lead Generation service simply refers to the creation or generation of potential customer interest in a product or service such as selling, awareness, list building, research or even opinion polls.

Today, sales lead generation works for all businesses. Market trends indicate lead generation services will gain popularity in the near future for service-oriented businesses.

More often than not, lead generation process is a win-win situation for both seller and the buyer. In a lead generation process, a buyer can request for information from different businesses offering a particular product or service. For the seller, lead generation is the ideal opportunity to pitch their services or products to reach potential consumers.

Statistics show that conversion rates of a lead generation process are higher than that of a cold calling process. The reason is that the lead generation process is more evolved and engaging than a cold calling process.